BRAND NEW, BRAND YOU
BY COLETTE WERDEN
Empowering people to be authentic & confident leaders
I REALLY THINK THAT IF GOD PUT THAT
DESIRE IN YOUR HEART AND IN YOUR SOUL
IT’S FOR A REASON AND THAT’S WHAT YOU’RE MEANT TO DO
Tell about your company and what does it stand for?
Colette definition: people of victory
Werden definition: to become
I am the Founder and CEO of Australia’s only one-stop personal branding agency that helps entrepreneurs (visionaries) package and presents their talent and service to the world – online and offline. I created this holistic agency with one strong intention – to make it easy for entrepreneurs with a service, product, or message, put themselves out there with confidence as a leader in their field, so they can make their difference in the world. The way we are connecting and buying is changing. With the rise of social media influencers and the trend of entrepreneurship, building trust, credibility and a position of influence to make an impact needs to be at the forefront of a thriving business – now, more than ever. This is why our focus is not on creating business brands; it’s on elevating the personal brands that are the face of their business; so they make a hugely beneficial impact in their industry.Tell me about how you got into your line of work and why do you do it?
Seven years ago, I started my business offering solely personal styling sessions. Not because I wanted to be a stylist, but because my image was costing me my experience of life; I was using pieces of fabric to hide from the world. Who I saw in the mirror and what I thought about her, was the very first thing I had to destroy to rebuild. When I did, I knew I could help other men and women with how they choose to show up in the world too. We got a lot of media attention and the business grew quickly; clients were coming from across the country and abroad. Everything then expanded organically and my true purpose was revealed.
As clients began dressing, walking, and talking like they were ready to make an impact in the world, they were inspired to get themselves out there on a larger scale. They just had no idea how to go about it, and I knew I could help. I re-branded my business, employed a bigger team, launched new services, and created an agency that focused on helping these talented people make their mark in the world. Now, I’m proud to say that I run an agency that is dedicated to helping introverted visionaries, like myself, shine their light in this world to truly make a difference – with a long-term vision to develop, manage and represent the world’s newest influential leaders. If you had asked me when I was younger, “What do you want to be when you grow up?”, my answer would have been, “I have no idea, but all I know is that it’s going to be something big.” This is my “big.” This is my way of changing the world, by empowering those that are.Who has been the biggest influence on your life? What lessons did that person teach you?
There isn’t one particular person that I would say has been the biggest influence in my life, rather a collective of people. People who “go all-in” on their purpose inspire me tremendously. They are aiming to achieve more than most people can even comprehend, so along the way, they will experience more than most people will ever have enough courage to live through. High highs. Low lows. Breaking points. Tipping points. Devastation and elation. Scrutiny and praise. They have taught me that commitment is paramount. That if you choose to keep going, to go all-in — not matter how much your mind tries to trick you into giving up — you will be rewarded with a life that most people can only ever dream about and a legacy to be proud of.What lessons have your work life taught you?
My work life has taught me what makes me so great at what I do. It’s not necessarily my skill set or craft, or my years of experience and qualifications. It’s my ability to get through the anxiety that consumes me when I step out of my comfort zone. It’s the way I push through the chaos of my mind when I’m so determined to make it work. It’s the deep knowing that my intuitive visions and feelings of what I have the power to create will come to life. And it’s my commitment to never backing down until I get there. So when my mind tries to convince me that the possibility of rejection, failure, and negative criticism is more important than the difference I’m here to make, I’ll keep showing it the truth. I’ll keep showing it that my purpose is bigger than my fears.Are there any words of wisdom you’d like to pass along?
Right before we make a big change, our mind will go into overdrive; every fear, negative through and uncertainty will rise up to the surface. Any insecurities around money, success, failure, exposure, and criticism will hit the spotlight. This is not an indicator that we shouldn’t move forward — it’s the reason that we need to. It’s the catalyst we need to defy our fears and back ourselves — to rise up and evolve. Otherwise, our fears will control all of our decisions, stifling us into paralysis. Living a fear-led life over a dream-led life is not the life we have been put on this planet to live.What are you grateful for?
I am grateful for my past. For a long time, I resisted looking back on my life because a majority of it felt like a fight; I struggled with my mental health, I was challenged with accepting who I really was and I was so insistent on being my own worst enemy. Now, I look back at my life and say thank-you. Every breaking point in the past is the leverage I now use to become stronger, healthier, and happier.www.colettewerden.com